The Era of Managed Messaging
The case for handing over responsibility for building and maintaining your company’s email and advanced messaging infrastructure to leading Messaging Service Providers like USA.NET® grows stronger every day. “If you want the job done right, don’t do it yourself.” It may be a twist on an old maxim, but it’s advice that more and more companies seem to be heeding - at least when it comes to information technology that can be delivered faster, cheaper and better by third-party providers. The refrain from many experts is: Let specialists operate your call centers, your frame-relay networks, your billing centers, while you turn your undivided attention to the real reasons you were in business in the first place. Until recently, however, company messaging systems remained a strictly do-it-yourself proposition. The pulsating nerve centers of modern organizations responsible for exchanging billions of emails, voice mails, pages and faxes every day were thought to be too close to the corporate bone to excise and entrust to third parties. The surgical risks were simply too great: Sensitive company communications could leak out, get lost - or worse yet - cease to function. The adoption of the Internet as a corporate communications tool - along with the emergence of Web-based messaging technologies and standards that allow secure inter-company communications — have recently bolstered the case for turning over messaging systems to third-party specialists. A new class of outsourcers, called Messaging Service Providers (MSPs), have presented some pretty convincing arguments that managed messaging is the wave of the future. Their centralized, off-premise messaging infrastructures offer customers access to the latest email technology with exceptional scalability, reliability and rock-solid security - all at dramatically lower operating and support costs than in-house messaging systems.