Lured by the emerging benefits of integrated multi-media messaging, end-to-end tracking and value-added services, businesses are expected to make electronic messaging the next hot area in IT outsourcing. Managed messaging represents the logical evolution of a technology — electronic messaging — that has already sparked a revolution. Empowered by the Internet, electronic messaging has in a relatively short time transformed the way organizations communicate. In the hands of outsourcing experts email marketing technology promises to forge even greater communications innovation in the months to come.
The message store is open. With visionary storekeepers like USA.NET, business customers are lining up to get a piece of the communications future.
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Publisher of Pricing Manuals for Technicians Writes New Chapter in Messaging Cost Savings
As a publisher of pricing manuals for commercial and residential plumbing, electrical, and heating and air conditioning technicians, Callahan-Roach knows a little something about costs. But it wasn’t until the subsidiary of Group Maintenance of America Corp. was ordered to outsource its fundamental IT services that Callahan-Roach discovered the business sense of managed messaging.
The escalating cost of maintaining Callahan-Roach’s company intranet led the company to turn over the job of designing and running its email system to USA.NET. By partnering with USA.NET, Callahan-Roach was able to discard its client-side email software, eliminate an in-house IT position and assign the dramatically reduced administrative tasks to a secretary-level staff person.
“The savings are pretty astronomical, when you consider that the time associated with managing and maintaining the company’s email system has been completely alleviated,” says Steve Harris, director of IT for Callahan-Roach. “We now have a fixed-cost solution that is centralized and allows for remote access.”
Cost savings weren’t the only benefit, though. Callahan-Roach is also using USA.NET Professional Messaging features to distribute training information to customers signed up for its training courses. Each customer receives a special Web-based email address that serves as a conduit for course material, administrative information and links to related course sites.
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